Digital Marketing

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My extensive experience in digital marketing includes a successful digital strategy for the Avedis Zildjian Company which positioned the music industry brand as the category leader in the digital space.  Zildjian became the most dominant brand in the digital space among its competitiors, achieving the most domain authority in its category (SEOmoz), ranking #1 in worldwide search traffic with 85 keywords in the #1 position, and owning an 89% share of voice on the web worldwide (Radian 6). In addition, my expertise encompasses both organic and paid search, having developed numerous successful SEM campaigns throughout my career. 

Brand Management

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Both as an in-house marketing executive and a consultant, I've envisoned new brands and led every aspect of brand management, from the development of a new identity to the roll out of campaigns online and at retail. At the Walt Disney Company, I served on the corporate synergy committee, a high level brand management committee chaired by CEO Michael Eisner. After re-branding a product line at Zildjian, including new product logos, packaging, and advertising, the brand achieved a 46% lift in sales. Recently, I launched a new women's consumer brand for Empower Fitness (Fit. Fun. Fashion), developing a new website and new packaging at retail.

​Leadership

 

Leadership is best measured by how well one unlocks the potential of others and inspires them to unite behind a vision.  One of the most satisfying aspects of my career has been the opportunity to lead talented teams representing a wide spectrum of disciplines, from graphic design to social media.  Whether it's a team of 2 or 20, I strive to balance my strengths with those of the team, stressing the importance of integrity, dedication, and humor in accomplishing something great.

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Creative Direction

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Having developed and managed branding and marketing campaigns with major creative and advertising agencies, independent graphic artists, and in-house creative teams, I am well versed in all aspects of creative design and production in both print and digital media.  I've developed and launched award-winning campaigns that have received gold medals for best in show, best total advertising campaign:print and digital, best integrated marketing campaign: brand building, best social media campaign, best television spot, best radio spot, and best outdoor advertising (subway/taxi).  I recently led the re-design of a new website for Eastern Nazarene College to articulate its mission of developing leaders to make an impact in the world (enc.edu).

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