Laura B. Rivera
Marketing Leader
Iconic Global Brands
For over 20 years, I have built and led talented marketing teams. Both a strategic and creative thinker, I have developed and executed successful digital, lead generation, brand, creative, and social media strategies for iconic brands like Disney, Zildjian, Alvin Ailey, and the YMCA. The campaigns my teams and I developed have driven revenue and been recognized with top honors for creative excellence across both digital and traditional marketing channels. read more
Strategy. Digital Marketing.
Brand Management. Creative Direction.
Lead Generation. Social Media
Success is more certain with a carefully conceived marketing and brand strategy. Whether it's a new product launch or a digital marketing campaign, it all begins with the formulation of an effective road map for success. read more
Strategy
Brand Management
A brand is a promise to your customers you will exceed their expectations - that you will deliver what they want when they want it. Our job as marketers is to ensure that every touch point with our brand is magical. read more
The web has transformed the rules of marketing forever. Interruption marketing with its big ad budgets has been superseded by one-to-one marketing that builds life-long customer relationships in a web-enabled marketplace. read more
Digital Marketing
I am very passionate about the brands I represent. My management style is to infuse that passion in the teams I lead, allowing the best ideas to drive the business strategy and execution. I believe that an empowered marketing team is a company's most powerful brand advocate.
My Approach